Saturday, April 2, 2016

Living in Switzerland and looking for a car deal? Meet Pro-Motor.ch!

I’m getting many questions on Pro-Motor.ch, the Swiss car deals comparison database, about  how can it be used for getting the best deal at car purchase, where the data is coming from, how to’s and why’s, free or not, etc. so I decided to write this post to clarify on all that.

First, a bit of background information on pro-motor.ch. As you might have noticed I’m from Switzerland so this site is related to that country's automotive market.

As mentioned in the short introduction, the idea came actually from a need, rather two needs. The first one was to find a better offer for a new car that I wanted to purchase and was so bored and pissed to have to search thousands of sites and visit all dealers in the region for finding the right offer for me.

Of course you can always pay the catalog price and escape the effort of getting "more for your money" but I am not that type of person and always want to get the maximum out of my investments, after all I'm working hard for it.

The second need was that I needed to find a topic for my MBA Entrepreneurship exam which was to build a business plan, so I took the first need and converted it in the solution for the second. The result was the business plan for Pro-motor.ch, Win-Win :-)

But let’s go back to the problem I was facing. So let’s suppose you’re searching for a new car but do not want to settle just with the catalog price, where you pay what you’re told, but you want to get something more for your money. This "more" can be many things, such as: extended insurance, additional extras, reduced leasing rate or just price discounts. Assuming that you have the same problem, what do you do? I'll tell you what I did, I started to research in the Internet and open, read, collect information then "surf" to the next site and do the same. This for each of the car makes that I was interested in. Sounds like a lot of work isn't it? Believe me IT REALLY IS!

After many days and weeks of searching, comparing, calling, reviewing, consulting, visiting car dealers or shows to get the most suitable and advantageous offer for my new car I ended up very tired and confused. My conclusion? A central database that will list all the car offers and deals  by car make or type of offer will make the search a LOT EASIER. Then the idea came up, why don't I create a web portal to list that and provide help for people in the same situation as I was?

As as result of that idea, pro-motor.ch was "born". That's the story behind. Moreover, based on the same idea and the popularity of this site I decided to offer the same solution for the German car market, therefore starting April 2015. The website is called auto-promotionen.de and is also accessible directly from pro-motor.ch 


Now let me just provide answers to some of the most common questions.

What is pro-motor.ch about?
A collection of most of the deals, discounts or offers available on the Swiss car market, with most of the car makes and garages.

How can I or should I use it?
You can simply profit out of the available information, select your most suitable deal and then use this information to contact the dealer to get the best offer for your money.

Can I order or purchase directly from pro-motor.ch?
NO, this site is only a source of information. Your advantage comes from the fact that you do not need to invest weeks in searching the best deal on your own (see above problem description)

Where the data is coming from?
The data is been collected manually from all the official car dealers and makes websites and published centrally on pro-motor.ch for your reference.

What does it cost me?
All the data and information available on pro-motor.ch is offered completely FREE OF CHARGE.

I hope that I could help you better understand the idea and purpose of my site. Should you have any other questions do not hesitate to contact me.

Cheers
― Claudiu




Image remixed from Sueddeutsche.de.

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Looking for a car deal ... in Switzerland? Why don't you Pro-Motor.ch!

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Wednesday, March 30, 2016


Today am going to publish my review for one of the cars that is extremely popular in my country, the Porsche 911 Cabriolet. This sports car is the ultimate toy for men but there are also many women that enjoy these pleasures.

Thanks to my good friend Valentino, I got to enjoy the drive into a 2012 model. This was like a dream come true for me because I was always fascinated by this car and wanted to buy one for myself since I realized that I feel enthusiastic about cars. I was used to follow these models in magazines, know most of the details, discuss and dream along with my friends about it in my younger years. Now, in my 40s (Yes, I know ... but better late than never, right?) I finally saw fifty percent of my dream come true and tested one. We all need to start somewhere and keep our goals alive isn't it?

Porsche 911 cabriolet - Beetle on steroids - Claufficious Car Review

This was actually a very good thing to do before purchasing because now I can afford to buy so it was perfect to really drive it before taking the decision. It was like having the confirmation on the accuracy of the dream, if you wish. So that was me taking the key to my dream car and really sitting in it for the first time. Actually I have sat and drove Porsche before like Cayenne, Panamera or Boxster, but this was the one time where it really counted for the 911.

Even the key looks great at this car but how about the engine start sound? Are you ready? OK, ignition.... and my skin was already goose bumps before the engine started, but what the heck? It was like starting a beetle, that thinly mosquito sound which completely surprised me. To be honest I was expecting a muscle car like sound, something like a big block roar and forgot that this is actually a street tamed 3.4L 6-cylinder. Slightly disappointing start but I was in one of my dream cars isn't it, the engine sound alone does not describe the car so I looked at the interior.

I could not miss the look of the ornaments and ivory colored leather and although the seats and driving position are really good, the quality of the plastic materials does not really stand out with anything. The leader is and looks great but the painted plastic is not even close to imitate the leader, moreover the paint was scratched off from friction and the black background underneath appeared. Second surprise and not the good type again, hmm.

After starting to drive it I found myself back in the first feeling very soon and forgot the initial setback. The car was sticking to the road perfectly, running very smooth and effortless in the curves and after pushing the throttle a bit more, there it was, the wildcat roar so the real goose bumps was back. The engine has a huge power hidden in it and when you discover it than its puts a big smile on your face. The design of the interior makes it very comfortable but keeps the sporty nature as well, the only thing I really hope is that the quality of that plastic will be better in the new models.

This car is great, was my first feeling and I got now the confirmation for it. Another thing that makes it great is, in my opinion, the fact that it is not the type of car that all wannabes would drive to show off. It's decent but still extravagant enough to make you feel great on the same time. I mean you can drive this Porsche every day and still fit into the picture quite well but if you are the swanky type, Porsche has the solution for you as well, try the GTS.

Well, to conclude my review, it seems that I searched and found the confirmation that the 911 Cabriolet is really a car that I would very much what to own, even with the small flaws I discovered, I'm still convinced to have one of my own, even if that will be the newer model.


Claufficious Car Review Verdict: ★★★★★

Living in Switzerland and looking for a car deal? Meet Pro-Motor.ch!



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Beetle on steroids - The Porsche 911 cabriolet

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Monday, March 28, 2016

This post is the one that started the car section of my blog. I'll be publishing all my impressions about the car tests that I do. This will not be a technical testing nor will it be an official report coming from a car manufacturer but just my feeling during and most important, after the completed test. I will use my own “filters” to evaluate the cars and state here right from the beginning that I will use a very different style to do it, a style which I hope to incite you a bit while reading

The goods and bads of Jaguar F-Type S Convertible - Claufficious Car Review

Now, the honor to be first in line for the review goes to the Jaguar F-Type S Convertible, a car that fascinated me from the beginning. By the time I saw the first pictures of the F-Type remake even in the prototype phase, I thought that it will be a blast on the road and a worthy successor of the classical Jaguar Type F. Unfortunately I do not think the same after seeing the finished model which is, do not get me wrong, still very attractive but does not have, in my opinion, a real potential to become a classic. Of course Jeremy Clarkson would strongly disagree here but this is what I believe and the time would give me right … or perhaps not.

I am not saying that the new F-Type is not a very attractive car, quite the opposite the design is great, with small exceptions, and I am pretty sure that it will find many buyers but unfortunately for some, they will need to fit into two categories: not taller than 1.75 m and very wealthy. Sure you would say this is subjective coming from a non-millionaire 1.85 m tall person but if you do not have the necessary “small change” of about 115 thousand Swiss Francs, for the standard model on your account then all you can probably do is to become a fan with a nice poster on your wall or perhaps an envier of the people that can afford one.

But lets talk about the car, the design is great although in my opinion the front could have been more sportier and aggressive. The rear is however very nicely done with one exception on the deployable rear side spoiler (deflector) which I find too be very thin, looking more like an accessory. The interior is very modern, thing which will probably scare an aspiring race drive and might make him choose, for example a Porsche Boxster instead which is by the way lots cheaper, but people's taste is the other question. This interior seems to be build for a long, comfortable drive more than for a speed tour. About that now, as I am thinking at my test drive, I cannot stop thinking that my haircut was a mess after.

The goods and bads of Jaguar F-Type S Convertible - Claufficious Car Review

No matter how you'll set-up the seat your hairstyle will be all over the place after, or your bald head will be very shiny. If you're taller than the average men you lost the hairstyle battle. I find that Jaguar could have build in a better wind protection or something that would deflect the airflow over the head but unfortunately it happens exactly the opposite and all the airflow is hitting your hair so if you always wished to have an afro hairstyle and you did not know how to get it, this is your chance to finally have one. I am pretty sure that there are such people out there.

The sound is on the other side great, but only if you switch to the sport mode, otherwise the cat is tamed, but if you go "sport" then the goosebumps is guaranteed. This is what I love about the new F-Type, the engine sounds just great. The next great thing is the way it "sits" on the road and its appetite to endlessly "eat" the curves which makes you just want to find yourself driving over the St. Gotthard Pass, middle in the lazy summer sun with the hood open ..... hmmmm I already dream about it but unfortunately the reason pulls me back into the hard reality again.

Well, all in one, should I have the necessary "bag of peanuts" I would first buy a very tight baseball cap and then acquire this car anyway. It might well not become the next classic F-Type but it's cool enough to drive it into the sunset.

Claufficious Car Review Verdict: ★★★★☆

Living in Switzerland and looking for a car deal? Meet Pro-Motor.ch!

Jaguar F-Type S Convertible - Up and Down the Road

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Saturday, March 26, 2016

5 reps to “monstro” - 2015’s Maserati Mostro - Claufficious Car Review

After this year’s Concorso D’Eleganta Villa d’Este exhibition “Seventies Style – The Jet Set is back” on Saturday, May 24th 2015 the world has seen yet another GT “Monstro” been born and that from a new legendary team-up by Maserati and Zagato. Created to pay tribute to a past legend, the 1957 Maserati 450 S called at the time “il Mostro” because of its huge power, the newborn surprised the world in the Concept Cars & Prototypes category.

Rep1 - GT body/design, the unmistakably recognizable Maserati body as the revival of the 450 S 50’s model that run the “Le Mans” on 1957 and driven by no other then the legends like Sir Stirling Moss an Juan Manuel Fangio. It’s surprisingly using the carbon fiber chassis build by the Belgium company Automobiles Gillet - Vertigo.5 Spirit and not one build by Zagato as back in 57.


Rep 2 - Monster “middle” motor with the uplifted 4.2 liter V8 engine that should develop up to 550 HP, probably coming from the GranTurismo MC Stradale. Monstrous sound that should scare the crap out of any birds flying around.

Rep 3 - Competitive price expected after Zagato’s statement to Autoblog which confirms a cost under one million dollar which should make the car selling by itself. Well it’s actually already sold out.

Rep 4 - “side fly extensions” huge doors that also include parts of the roof which makes the access into the car more easy, although if you look at the video, you’ll need to be in good fitness shape to be able to do it.

Rep 5 - build only 5 times (perhaps up to 10, but not sure) and according to most of the sources, most probably to end hidden behind walls in a private oil sheik or billionaires collection somewhere in the wide, wide world, such a pity.


After almost six decades, the new Mostro has been build to use the newest race and modern style technologies but also to celebrate Maserati’s 100th anniversary. The GT coupe like body shape is very intriguing and attracting in the same time and although it will probably not been seen to often on the streets it has the potential to become the next dream super-car that everyone will have a poster on their walls soon and from which our grandchildren will wonder in the next 50 years to come.

Cheers
― Claudiu









Photo from Maserati
Videos from Quattroruote.it and NM2255 Car HD Videos

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In 5 reps to “monstro” - Maserati Mostro

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Thursday, March 24, 2016

Mercedes-Benz B Class AMG? Yeah, baby, yeah! - Claufficious Car Review

Mercedes started a massive design offensive last year after turning from the "edged straight-lined” design to a sportier, curvier one. This generated a great boost in sales for them, which allowed them to re-baseline all models. One of these models is also the B Class which has been initially dedicated to families, and still is, model which received two new packages which made it extremely attractive for the sports car lover fathers, the AMG lines.

The ones among you that are married, already know how hard is to get the “OK” to invest in a real sport car without getting a “Veto” from the spouse so this is where the new AMG packages come in from Mercedes, to give you the perfect family vs. sport car compromise solution. It’s still a compromise of course and you cannot even compare it with a real sport car but it is at least providing a solution for many fathers and husbands around, me included :-).

The previous B model had of course a sport line as well but that was far too unattractive to be even considered close to a sporty looking car. This is where the new AMG packages are coming, for the new 2015 model, in action. There are two packages (at least available in the Swiss market) available, one for the exterior and one for the interior.

The AMG line for exterior brings new front and rear bumpers and LED lights but also great looking AMG wheels which make the B Class AMG really sporty. Inside you'll find great leather/stitches combinations, black leather with red stitches and a rally car like perforated leather bound steering wheel that looks fantastic. As usual the quality and the materials are really great so nothing to complain here.

There is unfortunately still something to complain though and that is the lack of a real AMG engine in the Mercedes offer. I do not get why they would not add that and there is actually more. I actually like the AMG blue color (162 Südseeblau) from the A Class and searched for the same on the B Class AMG line. Unpleasant surprise again, the color is not offered for this line even if you can configure your car on their site with that color !?!?.

Mercedes-Benz B Class AMG? Yeah, baby, yeah! - Claufficious Car Review


I still do not get why the car makers didn’t get the message that "customer is king". Why are they risking losing customers instead of just selling the damn car in the color and combination that the customer likes? I still do not get that.

However, the new B Class with these packages, even without a real alternative AMG engine in the offer or without the nice Südsee-Blue, is still a very attractive model for couples searching a compromise between the family features, that a wife looks at and the sporty ones which are more preferred by the husbands. Overall a very good compromise that found already a big market support and many customer orders. This proves that Mercedes finally found the winning combination to disrupt the premium MPV market yet again.

Getting rid of that ugly previous design was of course one good first step, the next was to add the AMG packages and if they will be also bringing a real AMG engine into this model, and the possibility to freely choose any color you like, then we could speak in the future about the new Mercedes-Benz family car market domination, once again.

Living in Switzerland and looking for a car deal? Meet Pro-Motor.ch!

Claufficious Car Review Verdict: ★★★

Cheers
― Claudiu

Claufficious Car Review








Photos remixed from Mercedes and by Claufficious

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Mercedes-Benz B Class AMG? Yeah, baby, yeah!

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Tuesday, March 22, 2016


I am not going to talk about the technical details or performance; neither how big or small the motor is, because there are many reviews of this type with many opinions available. I want to only share my own feeling about the car after experience it live. You could see how fascinated and excited I was in my previous post on the topic, I even said that I think it will become a “future legend” or classic, so now after experiencing it live I felt the need to share and provide an update on the previous article.

It is still true that the new "Handcrafted by Racers" AMG GT is a very nice sports car with all it needs to become a bestseller but I do not think anymore that it will become the “next classic” and that because it has, for me, too much commercial aspect. After seeing the first released pictures I was really amazed but seeing it live it removed the fairy tale aspect and probably the image that I created in my head about this car.

So why did I change my view on this? Firstly, because of the impression you get from first seeing it the car on front of you. All of us, especially the ones already excited after seeing the pictures, expect to have a “boom” like experience while having the first live look at it. I was so happy to finally get to see it and when I actually did I was it did not met the high hopes that I had built for it. Don’t get me wrong I was expecting the “prince charming” among cars and found just Mercedes’s next sports car. There are far more attractive models out there and in comparison to them the new AMG GT looks more like a low build 2 door limousine.


While seeing it from the front I missed the aggressive design of a sports car even with the available wideness which makes it look sporty, but that is not enough as I feel that better and bigger headlamps would have helped a lot more in this aspect. On the other hand the GT like side line is still great and it really makes the car very attractive compensating for the front. The back side is also very nice but could be even great with some further adjustments as for example one single or double “slimmer” LED diode back-lights instead of the multiple LED dots. Similar for the front lights would also help but the lamps could be bigger, as mentioned before. One deflector would have been great as well.

About the interior, the 2 sits provide good side support, you sit low but have great visibility on front (what it is a real issue for me in the Audi R8, for example) and can access the command desk easily. On the materials I cannot complain but find that Mercedes should have not borrowed so many items from other models. Two example are: air conditioner vents like in A, B, C Class or the steering wheel.

I guess that this is my own taste in cars so please consider that while reading and try to do your own judgment using your own standards. All in one the car is very attractive the price is competitive in the class and it can be really a good alternative to the existing models. My personal choice: I would first try with a Porsche 911.

Claufficious Car Review Verdict: ★★★★

Cheers
― Claudiu








Living in Switzerland and looking for a car deal? Meet Pro-Motor.ch!



Image from Mercedes-Benz.

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Mercedes-Benz AMG GT - A racers darling?

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Sunday, March 20, 2016

As long as I can remember, I was very attracted by the idea of having a car that combines the usability, the space and the sports car look in one. The car manufacturers have responded to that by creating the SUV models. Many have created cars with sporty body lines trying to give an elevated sports car note and that seem to have attracted the public very much, so a good move coming from the car manufactures, which is not always the case in this hugely competitive market.

How did Audi respond to the SUV market trends? - Claufficious Car Review
Audi's response to this trend was the Q7, the top of the line SUV, a car that was supposed to bring all that and more, and they succeed, in my opinion, because this car despite its huge mass (for European standards, of course) is very agile and sporty. I mean if you see it from outside you would think that this is a whale on wheels but if you'll sit inside for 30 minutes you will get what I mean. The interior is very nicely done the quality of the materials is great and my first impression was that I am entering an air-plane cockpit. Many lights and LEDs everywhere, especially in the dark this looks really cool, and is not just looking cool, it is also fitting its utility purpose on the same time.

Driving the car the first time will probably give you the impression of sitting in a truck because you actually have a big overview to what happens on front of you but if you press the throttle hard enough you'll notice that it also has a sporty heart. By just hitting the throttle a bit more the "kick down" will make you feel like pushing the launch button. Do not get me wrong here, we do not talk about a car that can compete with a Porsche 911 but among the SUVs this is one of the sportiest that you can get. There is of course always something that you can complain about these type of cars and by Q7 the standards seats do not really give you any side support so if you take a curve a bit more aggressive, because you can, thanks to the 4x4 and a powerful engine, you will end up sliding out of the driver seat and hitting the door. Not so pleasant.

On the other hand, with the V6 3.0 liter diesel engine, you will have at least a clean conscience, thanks to its catalytic reduction system, EURO6 standards compliant, which is by the way compulsory starting 2015. Talking about this motor I cannot miss to say that the second very positive surprise is its consumption which for a car as heavy and big as the Audi Q7, it takes, on highways, in average 6.5 liters diesel, which is really insignificant compared to its weight. Many other cars with half its weight and engine power cannot compete with that.

Overall a pleasant surprise from Audi on the SUV market, a model with many lovers and but also haters, a good compromise for the environment with some sporty characteristics which will probably satisfy some family men's desire to combine a spacious family car with their passion to sport cars, at least until the kids are big enough and they can fulfill their actual dream to drive a real sports car because for the amount of money you pay for a more or less fully equipped Audi Q7 you could buy a Boxster GTS instead and still have some money left for a one week road trip around the French Riviera.

Meanwhile Audi launched the new Q7 model and I tried to add some comparison data, at least for the way it looks, because I did not tested it yet. So the picture below compares the old and the new models and I'll let you draw the conclusions.

How did Audi respond to the SUV market trends? - Claufficious Car Review

It might be that the new 2015 model is lighter, more efficient, modern and comfortable but it sure is not prettier than the previous model. Just adding LED lights is simply not enough. To me it looks more like a bad facelift than a completely new model and to be honest I expected more from Audi than what they delivered. I anyhow scheduled a test drive so I will be writing soon on the new model, keep tuned for more.

Claufficious Car Review Verdict: ★★★

Cheers
― Claudiu




Living in Switzerland and looking for a car deal? Meet Pro-Motor.ch!




Photos by Audi.

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How did Audi respond to the SUV market trends?

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Wednesday, March 9, 2016

4 best alternative solutions for Disney, to the Pixar acquisition - Analysis of Pixar's acquisition by Disney - Case Study Conclusion

Before starting with this last post of this case study I invite you to also read the previous three posts (1, 2, 3) because that will give you the proper insight on what this study has actually been about.

So, how do you think the Disney would have done without acquiring Pixar? What would the animation industry been about without this strategic move from Disney? We will use a quick SWOT table to determine the possible alternatives and strategies that Disney would have had at hand and we'll find arguments to sustain them. There are 4 viable strategies that can be applied in this case.

4 best alternative solutions for Disney, to the Pixar acquisition - Analysis of Pixar's acquisition by Disney - Case Study Conclusion
Claufficious.com

The 4 alternative solutions introduced above, could bring the added value expected by Disney, as well as a stronger brand name and influence within the entertainment and media market. The graphic below shows how the market share is distributed.

4 best alternative solutions for Disney, to the Pixar acquisition - Analysis of Pixar's acquisition by Disney - Case Study Conclusion
Source: vikinvest.com

Additionally, new markets will be opened for them by entering in the animation software production and distribution, making Disney the company with an almost complete product palette, as shown in the next exhibit.

4 best alternative solutions for Disney, to the Pixar acquisition - Analysis of Pixar's acquisition by Disney - Case Study Conclusion
Source: vikinvest.com

But let’s assume that the above project cannot be finalized. Which will be than the alternative solution for Disney?

The best viable option, and the one with the most potential to boost Disney’s leadership in the animation industry, would be to acquire Square-Enix. They have collaborated with Disney before and have a big impact on the gaming industry as well as on the CGI animated movie market. The “Final Fantasy” is a good example of a successful movie and game produced by Square-Enix.

They have developed many popular games and can assist Disney in various development areas within the gaming industry. By acquiring them, Disney would expand its product palette to cover almost all areas in the animation and entertainment market. This would give them high revenues on all segments (see graph below) and an advantage against their current biggest concurrent: Time Warner Inc.

4 best alternative solutions for Disney, to the Pixar acquisition - Analysis of Pixar's acquisition by Disney - Case Study Conclusion
Source: vikinvest.com

It is clear that Disney made the right move by acquiring Pixar, we can see how this has strengthen their leadership position in the animation industry and helped them to increase their share in the other related markets. Disney has many more alternatives at hand, on which it can be invested to further expand their domination to other markets, and we currently see how "the force awakens".



Cheers
― Claudiu








Image from Startdev.ch
Video from Googlemovietrailers

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The 4 best alternative solutions for Disney, to the Pixar acquisition - Analysis of Pixar's acquisition by Disney - 4

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Sunday, March 6, 2016

Opportunity evaluation, why is it necessary? Analysis of Pixar's acquisition by Disney - Case Study Part 2

We have seen so far (in the 2 previous posts on this topic) that Disney made a huge and very successful decision to acquire Pixar. This post will be all about the reasons that made Disney to take the decision of purchasing Pixar.

Before going into more details we need to have a complete picture over Pixar’s situation at that time. These facts will give us the required information for the decision. The SWOT model will help us decide on the best strategy.

Strengths

•    Innovative technology (Photo Realistic RenderMan)
•    Dedicated and skilled specialists
•    High level of ROI
•    World class name (brand)

Weaknesses

•    Relatively long time before release
•    One film at the time
•    Small list of distribution channels

Opportunities

•    Develop 3D products
•    Develop and distribute state of the art animation software
•    Enter into the computer games, broadcast, internet and marketing / advertising market

Threats

•    Low cost producers from APAC region
•    If one product is failing then this will have a big impact on company financial resources
•    Concurrent companies targeting the same markets
•    Media Piracy

Risk evaluation. Giving the facts and the evaluation done above, there is a list of possible risks, which might have influenced the decision:

•    Institutional: risk of getting into monopoly disputes
•    Commercial: the unsuccessful integration could shake Disney’s solid brand name
•    Technological: not been able to profit from the huge advantages provided by RenderMan
•    Economic: new important investors to consider and attract towards Disney’s goal
•    Financial: high investments, the purchase price alone situated at $7.4 billion
•    Environmental: the movie “message” could have impact on environment
•    Gender, social: loose the touch with the public by becoming “to big to reach” or inflexible
•    Political: the political environment might not like Disney’s influence power above the people

Constraints towards the acquisition action. Having seen what the possible risks were, we can also identify some concerns, related to this project. Following could have had an impact:

•    Budget: big investment are to be expected to sustain both businesses and to adjust/integrate the company processes as well as culture
•    Regulations: the risk of getting in antitrust disputes is greater now
•    Results and Methodology: the marketing strategy needs readjustment for launching and sustaining new product campaigns
•    Timeline: the integration might take longer and be costlier than expected and this might give the competition precious time to gain market share

Disney’s initial market position. As also stated above, The Walt Disney Company is one of the leading corporations in the media and entertainment industry. Their strong position in the market is in the areas of animation, theme parks, television, and publishing as well as live-action films. They are less present in the following areas: video games, internet, and wireless media. Giving the fact that Disney is very successful in the younger audiences, which is their core customer base; the company is split in four business segments (2005 situation):

Media Networks: covered by operations in broadcasting industry
Parks and Resorts: operations of theme parks, including the Disney Cruise Lines
Studio Entertainment: movie production for theaters, television and home video
Consumer Products: production and distribution of toys and electronics

With the above details we can see that opportunity looked very appealing to Disney and that lead to the decision to purchase Pixar. In the next post we will investigate the possible alternative strategies or solutions available to Disney.

Cheers
― Claudiu



Opportunity evaluation, why is it necessary? - Analysis of Pixar's acquisition by Disney - 3

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